What is the Industry Monitor Marketing Toolkit?
Imagine an elite team of digital marketing experts from SEO, SEM, Social, Content and Branding, who study the entire digital universe of your industry, and regularly advise you where your opportunities lie and where to focus. Welcome to Industry Monitor.
What's in the kit?
The kit comes complete with samples and implementation guidelines.
Consumers today go through a non-linear journey to learn, compare, share and consume. Every single touch-point impacts their purchasing decisions.
We continuously research and map out their buying decision journey before, during, and after the purchase. This gives you the ability to connect with your customer on a deeper level by understanding their needs and preferences.
The days of selecting obvious keywords for your website are long gone... it's now more akin to a scavenger hunt.
Each search can spark an entirely new idea or want - and can be the difference between your brand and the competition. Our expert team compile an regularly update a detailed list of keywords that drive traffic in your industry. All you have to do, is cherrypick the best.
It's often said that competition is good for business. It pushes you to become better. Part of the game is stealing customers from your rivals.
We monitor all your competitors, tell you who's winning, who's losing, who you need to watch out for... and best of all, give you some tactics you can use to get in front of your competitors' customers.
Each month we estimate how much potential business is really out there, and for our premium users, we can also estimate how much of it you could reach, and its total value to your business.
For premium users we also identify the hot location of where your customers are that can be used in your geolocation marketing efforts.
We identify like-minded, high quality websites that link back within your industry, so you can forge partnerships and increase your brands exposure.
Tracking trends in an uncertain world is key to ensuring your business is current and does not perish. We monitor seasonal trends, new trends, trends which are dropping and competitive trends so you can prepare and forecast.